Guide to Virtual Reality

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What is Virtual Reality?
Virtual reality is the use of computer technologies to create a simulated environment. This environment can be anything from a simple 3D model of an object to an immersive, fully interactive world.
VR can be used in many different contexts, there are three main types:
• Entertainment: virtual reality is mainly used for entertainment purposes through the use of video games and other simulations.
• Industrial training: companies are increasingly using VR technology for occupational safety training.
• Therapy: VR has been found to have positive effects on anxiety disorders, post-traumatic stress disorder (PTSD) and depression, through exposure therapy or cognitive behavior therapy (CBT).

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How Does Virtual Reality Work?
The use of computer technology to create a simulated environment is known as virtual reality. The user can interact with this environment or objects within it, and the perspective is as if the person is viewing it through their own eyes. The term can also refer to immersive multimedia experiences that are created with software and presented to users on devices like a head-mounted display.
VR’s popularity has been growing for years. The Oculus Rift headset was released, Facebook bought Oculus for $2 billion, and people started becoming aware of virtual reality as more than just a technology that gamers use.
Some of VR’s top uses:
• Video games
• Travel
• Real estate tours
• Medical training

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Virtual Reality Apps for Marketing & Market Research
Virtual Reality Apps have been recently integrated into marketing and market research in order to provide an immersive experience for customers. A lot of companies are now experimenting with this new marketing technique since it has the potential to offer a more realistic and personal experience for consumers.
Some of the most popular VR apps that are currently being used for marketing purposes are Coca-Cola, Samsung, Google Maps, and McDonald's.

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Virtual Reality in Education
Virtual reality has been a trending topic for any person that follows tech news. VR is now being used as a teaching tool in schools as well as being developed for other purposes such as mental health treatments. VR has been hailed by many to have the potential to revolutionize the way people learn.
The potential benefits of VR in schools lie in its rich and immersive nature. Virtual reality is a far more effective medium for learning than text, images, or even video because it offers users an opportunity to experience what they are learning about firsthand. To give an example, virtual reality can teach students about the human body by allowing them to interact with various parts of it firsthand while also giving them access to information before and after this interaction that would not be possible without VR technology.

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How Brands are Using VR to Engage Customers Online
Nowadays, Virtual Reality is becoming a powerful tool for marketing and business growth. With VR, brands can engage customers in a deeper and more immersive way that other mediums cannot. The following 3 case studies will show how brands are using VR to achieve their goals:
• Coca-Cola: The first step of the campaign was to create a 360 video that showcased the nostalgia for Coke's polar bears. This video was then used as the backbone of all other content created for this campaign.
• NIKE: NIKE launched an interactive VR experience showcasing how athletes might experience running on Mars by using motion capture technology and CGI.
• McDonald's: McDonald's is seeking to use VR as their next frontier for brand storytelling.

There's no doubt about it. It's clear that VR will play a major role in our lives
Virtual Reality is not just a gimmick or a passing fad. It's an innovative technology that will have profound impacts on our lives, regardless of the specific type of VR experience. We can see that VR will be used for business purposes, entertainment purposes, and education purposes as well as other fields.

Ammar Javed

Ammar Javed

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