Search engine optimization is a technique that aims to optimize the search results of your website and web pages.
Content marketing focuses on creating excellent content that engages and offers important information to the audience.
Content marketing VS SEO
With the use of keywords in your content, you may better rank in search engines, so that you create more traffic and achieve your content marketing goals more effectively. However, it will improve your authority to provide excellent content to your website, boost your overall SEO.
You can make sure that you have the right titles, URLs, and descriptions on your site with SEO, quick loading, an easy-to-use menu, suitable alt tags on your pictures, and much more.
You must determine with Content Marketing what kind of content you upload, how it will be displayed, and how it may be promoted online to appear before your target public.
You need SEO to optimize your website for search engines and Content Marketing to load them for your prospective readers or consumers with unique and helpful content.